DJPL PRIDE OF INDIA CALENDAR SERIES
Reaching out to the people through a unique message and platform
Creating an exclusive medium of information for people consumable as a part of their routine, while building a legacy
Darode Jog Properties is a renowned real estate brand from Pune that has its projects across the city. In fact since its association with Setu in 2006, the brand works with a positioning line that says “For you, around you.” The brand desired to reach out to its existing customers and associates on a daily basis.
In 2007, Setu conceptualized the easiest way for brand DJPL to reach inside the homes of its customers and stay in their sight every day – a table top calendar.
Our research pointed out that table top calendars are referred to regularly, only if they provide something more than just dates. While from 2007-2010 the calendars covered different interesting features about iconic personalities and were appreciated by one and all, in 2011 we decided to connect the calendar with DJPL’s brand promise.
Thus, we finalised the central theme of the annual calendar as “Pride of India” that took the brand promise of DJPL to a new level. From 2011-2016, the calendars have covered topics like Bharat Ratnas of India, sports icons of India, social reformers and iconic educational institutes. In fact, they have somewhere connected DJPL with people as a brand that takes pride in “Pride of India”.