Gokhale Go Right Homes

Simplicity that celebrated the common ingredient of kitchens across Maharashtra

The legacy and presence of a regional spices brand that was crafted and conveyed effectively, using a simple cultural connect.

KEY ASSIGNMENT

Gokhale Constructions was celebrating its 10 successful years. And since the city and its people had a big role to play in this journey, the brand wanted to use this occasion as a reason to do something noteworthy for Punekars.

CONCEPT

We suggested them the concept of ‘Right Homes’ through a new property called ‘Go.Right’. These right homes would be located at the ‘right’ areas of the city like Erandwane, Prabhat Road, Kothrud, Sahakar Nagar, Karve Nagar, Walvekar Nagar and Mukund Nagar; and would be offered at ‘right’ prices, based on special discounted rates. This initiative was one of the important parts of the celebrations of Gokhale’s Dashakpoorti, and offered the ‘right’ sized homes to the customers, which would fit their budget.

Corporate Address

Pune

Mumbai