About

A rooted yet
evolving bridge

Staying true to its name, Setu is a reliable bridge between brands and people that is built on a solid foundation of creativity, effectivity and strategy, across the offline and online worlds.

With a legacy of more than 3 decades, Setu has always focused on understanding consumer insights, decoding business landscapes and translating brand stories into an effective narrative.

With strategies and creatives that always aim to keep things simple, a team of 55+ passionate professionals at Setu has worked with more than 75 local, regional and national brands, delivering work that is both result-driven and memorable.

36 Years

Content is our forte. It cuts across platforms & languages to create connections.

Creativity

A strategy-led, design-driven approach makes our communication, work.

Design

We are passionate about creating experiences that bring brands & people closer.

Technology

Having witnessed and led the evolution of creativity, design and communication across generations since 1985, we at Setu, understand the need for creating and nurturing platforms that foster human connections between brands and people. This has driven us to conceptualise and nurture initiatives that celebrate meaningful relationships. Whether it is through technology or human interaction, we have developed tools and platforms, which build memorable bridges.

From VR and AR to branded content and a new avatar of human signature, we at Setu have some fascinating avenues, for brands and people to explore.

Curating and celebrating the most iconic cultural symbols

The Indian culture is blessed by some timeless traditions, which have given us symbols that are now a part of our everyday lives. Setu Art curates them and transforms them into collectibles and memorable giveaways. From wada pav to modak and from deepa-stambha to Puneri pagdi, we have already celebrated a few.

Creating enriched experiences through AR and VR

As the modern consumer looks forward to experiences before engaging with a product or a brand, technology has become central to this brand-consumer connection. With Digital Art VRe, we bring together experts who create these enriching experiences in VR and AR for different segments.

Heartwarming branded content for the digital world

As digital media gives brands an opportunity to strike different conversations with the people, branded content has emerged as both a trendsetter and a go-to tool. Brand Pickle is Setu’s branded content generation platform, which celebrates slice of life stories relevant to the brand and takes them closer to the people.

Reviving the warmth of handwriting in digital world

Setu’s Founder, Late Shri. Sharad Deshpande was known as much for his ideas and copywriting, as for his handwriting. Sharad76 celebrates this legacy with an open font inspired by his handwriting. Available online for free download and usage, Sharad76 blends good old-fashioned writing with the world of machines.