Since 1981, Vilas Javdekar Developers has been driven by their philosophy of ‘We love what we do’. As the brand decided to aggressively expand its footprint across Pune, while coming up with new real estate assets, they wanted to relook their philosophy. With a long association that we shared with brand VJ, we looked at the product development, sales approach and service innovation that had one common thread- putting customers at the heart of everything. This led to the crafting of ‘people-first’, VJ’s new brand philosophy. Most importantly, since it was already ingrained in team VJ, the new philosophy synced better with the new age. The campaign was much appreciated across Pune by customers, home buyers and PMRDA officials.